My October started with the ‘Science and Environment Communication’ section at ECREA (European Communications Research and Education Association) conference in Hamburg. Four days of research presentations mostly focused on our abysm failure to protect the ecological health of this planet and to communicate to the public the scope of the problem left me completely deflated. One possible good outcome could be the formation of an International Association of Environmental Communicators, which could function as a body to expose the avalanche of misinformation and deception practiced by corporate entities who have an interest in a certain mis-representation of nature.

