Design can be understood as a practice that evolves as new cognitive and perceptual capacities enable a greater understanding of complexity, context and system dynamics. These emergent capacities create greater potential for social and technological innovation. This paper will argue that despite emergent skills, designers are not able to effectively address contemporary problems in a sustainable manner due to the systemic priorities of the design industry. This paper theorises ‘design’ as the professional practice of creating new products, buildings, services and communication as a broader practice than the work that is produced within the ‘design industry’. The design industry operates according to highly reductive feedback generated by capitalism that systemically ignores signals from the ecological and social systems. The exclusive focus on profit results in distortions of knowledge and reason undermining prospects for the design of long-term prosperity within the context of the current political/economic regime.
Over the past six months I have been helping Occupy Design UK explore how design can be used to facilitate popular education on the structural causes of the recent economic crisis. During the London Design Festival we held an event at the V&A called ‘Exposing the 1% and De-branding the City’ where we examined information graphics and animations that illustrate the complexity of our economic system and exactly what went so wrong in the recent credit crisis. The following visualisations expose the dynamics and structural problems within the current economic system and propose what we can do to create a more resilient system for long-term prosperity, social justice and sustainability.
Crises of Capitalism. RSA Animate. Cognitive Media.
This animation features Marxist historian David Harvey’s analysis of the structural causes of the economic crisis and the role of crisis in the history of capitalism. Here animation studio Cognitive Media use the Monopoly metaphor that the Occupy Movement has also repeatedly used to describe the systemic dynamics of capitalism (another example can be found below). This video presents an overview of the contradictions of the capitalism system. While the Royal Society of Arts funded this animation, Harvey’s interpretation of the causes economic crisis remains marginal in mainstream economic discourse. The Occupy Movement has successfully created at least some discursive space in mainstream media for radical critiques such as this one.
Capitalism is a Pyramid Scheme
. CrimethInc. Workers’ Collective and Packard Jennings. Pdf back of poster.