Mapping Climate Communication: No.1 Climate Timeline and No.2 Network of Actors

The Mapping Climate Communication Project illustrates key events, participants and strategies in climate communication.

1) Climate Timeline visualizes the historical processes and events that have lead to various ways of communicating climate change. Key scientific, political and cultural events are plotted on a timeline that contextualizes this information within five climate discourses. These reveal very different ideological, political and scientific assumptions on climate change. A clearer version of the timeline is available here.

Climate Timeline

Climate Timeline

2) Network of Actors displays relationships between 237 individuals, organizations and institutions participating in climate communication in Canada, United States and the United Kingdom. A clearer version of this graphic is available here.


Details about this project can be found in the Mapping Climate Communication: PosterSummary Report. This report can be downloaded here.

The maps reveal how specific details in climate communication are contextualized within complex debates. For example:

  1. How does a climate march impact the volume of media coverage of climate change?
  2. How does the work of the climate denial industry potentially impact climate policy?
  3. Do popular movies and books on climate result in activity in the climate movement?
  4. What are the relationships between organizations active in climate communication?

By illustrating key events and actors over time and within five discourses this work makes links between disparate factors and reveals dynamics that contribute to public understanding of climate change. The project also explores politicised issues in climate communication by using a discourse approach to analyse the various strategies and ideologies held by those organizations, institutions and individuals participating in climate communication in the public realm. This report describes the impact of neoliberal dogma and modes of governance on climate communication as one of the central problems preventing a global response to climate change. Theorizing the impact of neoliberalism on climate change communication and policy is key to an understanding of why emissions continue to rise despite the significant work by the climate science community and the environmental movement over the past four decades.

The Colorado Flood: On Risk + Climate – What we can learn from natural disasters.

As some of the readers of this blog will know I recently moved from London to Nederland, Colorado (a small town outside of Boulder – where I work). I arrived just in time for the Colorado flood last week. My tiny home up at 8500ft elevation was undamaged, but the water ran down the canyon ripping up both roads and houses down stream in Boulder and beyond.


Water from the mountains flowed down Boulder Creek at up to 25 times its normal intensity. The canyon road from Nederland into Boulder was badly damaged not only by mud and rockslides but by the erosion of its foundations as the earth dissolved into the river. Early this week I attended the town of Nederland post-flood recovery meeting where I witnessed the community coming to terms with the fact that the road we all depend on to get to Boulder has been partially washed away. Still we reminded ourselves that Nederland was lucky relative to many of our neighbours.


Behind the statistics are thousands of stories and personal tragedies: 8 people killed, 11,750 people evacuated, 18,000 homes damaged, 1,600 homes destroyed, at least 30 bridges lost and an unknown quantity of roads and railway tracks severely damaged. Even more serious environmental disasters are in process as oil, gas and toxic fracking chemicals (including known carcinogens and endocrine disruptors) spills have become apparent at the site of at least 10 of the hundreds of fracking sites in the flood zone.

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Re-Imaging the Commons as ‘The Green Economy’

The paper Re-Imaging the Commons as ‘The Green Economy’ was presented at the International Environmental Communication Association’s 2013 conference Environmental Communication: Participation Revisited: openings and closures for deliberations on the commons in June. This paper can be downloaded on and on the EcoLabs website.


ABSTRACT: The United Nations’ green economy programme radically re-imagines the commons as a space where ecosystems services will be quantified, marketised and traded. This paper will examine issues with this version of the green economy for environmental communicators. It will review the etymology of the concept, examine contested ideas on what a green economy would entail and situate these proposals in relation to different economic approaches to the environment. It will suggest strategies for communicating the contested nature of the proposals and exposing obfuscations. This paper will argue that in stark opposition to green economics with its focus on participation and democratic processes, the UN’s GEP will close deliberations on the commons by privatizing ‘ecosystem services’ – thereby taking environmental decision-making out of a political sphere and into the marketplace.

The Green Economy (NOT!): The Final Frontier

Re-Imaging the Commons as ‘The Green Economy’ 

The United Nations Environment Programme’s (UNEP) (2011) flagship document titled “Towards a green economy: Pathways to sustainable development and poverty eradication” and accompanying UNEP reports at the Rio+20 in June 2012 launched the green economy project. The reports use strong environmental language as a means of presenting their version of green economy as a far-reaching programme of reform to address environmental problems on a global scale. While the rhetoric suggests that the UN is serious about addressing the biodiversity crisis, green economists and a wide variety of social movements are less convinced by the proposed policy mechanisms. Civil society responded at Rio+20 with a plethora of critical responses: condemning what they claimed amounted to the corporate capture of the United Nations (Joint Civil Society Statement, 2012); condemning the UN’s “Natural Capital Declaration” (Banktrack, 2012); condemning 20 years of Greenwash (Bruno, 2012); and indeed, condemning the entire green economy project (Nadal, 2012; Brand, 2012a; Patel & Crook, 2012). The Indigenous People’s Global Conference on Rio+20 and Mother Earth (2012) issued a strongly worded “Kari-Oca 2 Declaration” (2012) describing the UNEP’s green economy as “a continuation of colonialism” (p. 1) firmly rejecting market-based solutions, REDD, and intellectual property rights over genetic resources and traditional knowledge. In the wake of the polarized positions at Rio+20, the conference ended with both civil society and the United Nations unimpressed with the outcomes. The New York Times claimed Rio+20 “ended here as it began, under a shroud of withering criticism” (Romero & Broder, 2012); The Guardian’s headline read: “Rio+20 outcome a focal point for frustration among campaigners” (Ford, 2012); and London’s Financial Times announced “Rio+20 lacks ambition, says UN chief” (Clark, 2012). The conference failed to achieve binding targets, but more significantly the conference launched the UNEP’s green economy programme, which aims to redesign the processes through which the global commons will be managed. Clearly the green economy is a fiercely contested idea and the UNEP’s version is strongly opposed by a wide variety social movements concerned with both ecological conservation and environmental justice.

In naming its programme the green economy, the UNEP implies a reframing of the entire economy along green lines. The language even suggests a connection to a particular school of economic thought concerned with the environment, that of green economics. However, the programme itself is largely concerned with attempting to protect the environment by establishing policies that will quantify and trade “ecosystem services”. This will be done in ways that reflect specific policy prescriptions of different schools of economic thinking on the environment, namely environmental economics and ecological economics. Since green economics is a field with radically different policy prescriptions to what is proposed, the naming of the new project creates severe confusion with contested definitions of the “green economy”. In this paper, the UNEP’s green economy programme will be referred to as “UN’s GEP” to avoid confusion with what green economists have been describing as “green economics” for over a decade.

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Denial in Environmental Communication

People tend to deny information that they find uncomfortable. In the seminal book States of Denial sociologist Stanley Cohen states that a proclivity to deny disturbing facts is the normal state of affairs for people in an information-saturated society. Cohen’s book is based on wide-reaching cross-cultural studies including Nazi Germany, South Africa, Israel/Palestine, Rwanda and others zones of human rights abuse, genocide and state sanctioned or institutional violence. Cohen describes strategies of denial on a personal level as psychological and cognitive, and on societal level as communicative and political. Denial can function psychologically below levels of awareness; denial is a ‘high speed cognitive mechanism for processing information, like the computer command to delete rather than save’ (Cohen 2001:5). On a cultural level, communication breakdown works to support denial. Relativism reinforces denial strategies in popular culture and in political debate. In its most extreme form, relativism makes all value systems equal, even those responsible for human suffering and the destruction of the natural world. In this way, relativism is corrosive to moral action.


Although Cohen’s analysis of how disturbing information is avoided is based on violence against people, this work on denial is relevant for environmental communications as first suggested by climate communicator George Marshall (2007, 2009) and further developed in this thesis. Understanding the psychological and communicative processes at work inform strategies to break denial in order to facilitate acknowledgement of environmental crisis – the essential first step towards transformation. This chapter will examine how environmental communication can break the numbing effects of denial of ecological self through a greater understanding of associated psychological and social processes.

Denial is complex and multi-faceted and a primary communicative obstacle in environmental communication. Cohen describes the psychological and cognitive processes supporting denial in individuals. The ability to block out, remain passive, apathetic, indifferent and unresponsive is, an unconscious defence mechanism for coping with guilt, anxiety or other disturbing emotions aroused by guilt. The psyche blocks off information that is literally unthinkable or unbearable. The unconscious sets up a barrier that prevents the thought from reaching conscious knowledge (Ibid:5).

According to Cohen, denial manifests in three different ways (although each of these has endless characteristics):

1) Literal (nothing happened)
2) Interpretative (what happened is really something else)
3) Implicatory (what happened was justified) (Cohen 2001:99)

Each of these strategies for denial must be circumvented with care. These types of denial are further complicated by levels at which they become evident within individuals:

1) Cognition (not acknowledging the facts)
2) Emotion (not feeling, not being disturbed)
3) Morality (not recognizing wrongness or responsibility)
4) Action (not taking steps in response to knowledge) (Ibid:9)

Each of these states of denial is also a stage towards acknowledgement as part of a strategy to break denial. The processes that occur in individuals are multiplied across cultural groups where denial becomes institutionalized and systemic (Ibid:94).

Denial in social groups is exacerbated by communication failure and by powerful interests that benefit from keeping denial working in their favour. On a cultural level, multiple individual cases of denial leads to normalization, then ignoring which develops into collusion: ‘People trying to look innocent by not noticing’ (Ibid:xii). Here cultures of ‘splitting’ develop characterized by dissociation and psychic numbing (Ibid:93). Cohen describes how cultures plagued by high levels of denial escape into a state that he calls ‘innerism’, defined as an ‘escape from the public sphere into private life and consumer interests’ (Ibid:156). The spectacles of consumer capitalism clearly provide sufficient distractions.

Cohen’s work on denial has useful insights for the communication of ecological literacy. Collective acknowledgement must become an explicit goal. Cohen explains that ‘acknowledgement is what happens to knowledge when it becomes officially sanctioned and enters public discourse’ (Ibid:225). Collective acknowledgement is transformational as it ‘makes previously normalized conditions into social problems… [and]…social institutions, policy strategies, and, even a new language are in place to undermine denial and encourage and channel individual acknowledgement’ (Ibid:250). This dramatic change comes about through the work of social movements and public discourses that aim to chip away and eventually shatter denial. Strategies for breaking denial involve creating the individual and social capacity for acceptance of circumstances. Social movements use processes of consciousness-raising or politicization to effect this change (Ibid:11). Tactics for breaking denial aim beyond merely presenting the facts and invoking moral arguments to directly addressing the social and psychological mechanisms that support denial.

denial in EC no.1 - outlines copy

Learning to accept denial as a natural phenomenon and not demonize those who perpetuate denial (despite the destructive consequences that are a result of the lack of political will and motivation for change) must be a foundational concept for effective environmental communication. Understanding the psychological processes of denial can help communicators assist individuals through the difficult process of acknowledging and reacting to disturbing environmental information. Getting to the point where denial is acknowledged and actively addressed is key. Cohen explains:

Instead of agonizing about why denial occurs, we should take this state for granted. The theoretical question is not ‘why do we shut out?’ but ‘what do we ever not shut out?’ The empirical problem is not uncover yet ever more evidence of denial, but to discover the conditions under which information is acknowledged and acted upon. The political problem is how to create these conditions. This reframes the classic studies of obedience: instead of asking why most people obey authority so unthinkingly, let us look again and again at the consistent minority – nearly on-third, after all – who refuse to obey (Ibid:249).

Communication strategies can be designed to turn denial into a category of social deviance. For example, drawing analogies from the feminist struggle, compare the social acceptability of misogyny in 1950 versus 2011. Environmental communicators must work to make denial of ecological conscience as socially unacceptable as misogyny.1 Pressure groups and social movements work on shattering denial to end the normalization of ignoring and help create collective acknowledgement. Cohen’s work is based on denial of human rights abuses rather the harm humanity perpetuates on the natural world but the lessons learned from these struggles can inform an understanding of denial of ecological relations. History has witnessed radical social change in the past where new moral codes were created and we have consciously changed power dynamics, laws and institutions accordingly (obvious examples are the civil rights, feminist and anti-colonization movements). Similar strategies are now needed to encounter denial of ecological relations in order to move to acknowledgement and action.

This text is re-published (slightly edited) from my 2012 PhD ‘The Visual Communication of Ecological Literacy: Designing, Learning and Emergent Ecological Perception‘, which is available here.

Strategies of Denial of Ecological Self


This week I am finally publishing Chapter Nine of my PhD: ‘Communication Failures: Strategies and Denial of Ecological Self. I have been stalling to post this chapter with the rest of my PhD as I am aware that many parts of the left that have been somewhat hostile to deep ecology and especially some of the content I cover in this chapter. Deep ecology has sometimes been dismissed due to its association with a lack of criticality, disengagement from political struggles for social justice and its recuperation by capitalism. While I sympathize with this critique, I will argue that deep ecology and ecopsychology associated with ecofeminist analysis have vital contributions in describing both the ways in which social relations are reproduced and the psychological challenges associated with making social change possible. Principally this analysis sheds light on denial, dissociative alienation and pathologies arising from the repression of ecological self.

Ecopsychology characterizes the repression ecological self as resulting in a narrowing of awareness and a psychic numbing. The psychological, social and political implications of denial of the ecological self and the reductive understanding of ego are evidenced by mental illness, cultures of denial and political systems designed with little regard for the well-being of the ecological and social contexts that makes economic prosperity possible. Herein social and ecological injustice are symptoms of errors in perception and understanding of self. Working to heal the psychological problems that result from the denial of ecological self is part of the process of making political change possible. Political theory needs deep ecology and ecofeminism as much as deep ecologists need political theorists to help do the work of making political change possible.