Having just spent a week working at Memefest Festival of Radical Communications on mapping socially responsive communications, I had the opportunity to reflect on what it means to make communications that address societal problems. Oliver Vodeb described seven characteristics of socially responsive communications as a starting point from which the group assembled to build on the theory by creating new maps. While intrigued by Vodeb’s work and appreciating its relevance I believe that something is missing.
Socially responsive communications must also address ecological problems because we are all ultimately completely dependent on the wellbeing of the ecological system for social wellbeing. The consequences of ecological degradation are more keenly felt by the poor and the least politically powerful so the environment is also about social justice. Powerful forces have a vested interest in representations of the nature as ‘resources’ available for industrial exploitation and actively work to suppress communications that challenge this orthodoxy. As the impact of ecological problems increasingly drives social problems, representations of the environment is a primary site of struggle. Continue reading