While corporations are busy marketing themselves as environmentally responsible global citizens, scientists warn that global ecological systems are severely destabilized and three planetary boundaries are presently being crossed (biodiversity, climate change and the nitrogen cycle). The confusion created by the gap between frightening scientific reports and reassuring messaging from advertising and corporate media is a good enough excuse to continue shopping, TV watching and generally ignoring escalating social/ political/ economic crises (as long as you happen to be privileged enough to avoid the immediate impacts). Business as usual continues as both knowledge and reason are distorted by market forces. When markets determine what information is available in the public sphere ‘knowledge’ comes to reflect what is profitable for those with economic power. This distorted knowledge rarely takes the earth’s needs into account. While efforts are made by hopeful environmentalists and NGOs to create ecologically and socially beneficial projects and tweak the market to recognize the value of the natural processes, the overall dynamic of capitalism leads to greater ecological devastation.

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