Design vs. the Design Industry – Paper for the DRS 2014

Design vs. The Design IndustryPaper to be presented at Design Research Society’s conference DRS 2014.

Design can be understood as a practice that evolves as new cognitive and perceptual capacities enable a greater understanding of complexity, context and system dynamics. These emergent capacities create greater potential for social and technological innovation. This paper will argue that despite emergent skills, designers are not able to effectively address contemporary problems in a sustainable manner due to the systemic priorities of the design industry. This paper theorises ‘design’ as the professional practice of creating new products, buildings, services and communication as a broader practice than the work that is produced within the ‘design industry’. The design industry operates according to highly reductive feedback generated by capitalism that systemically ignores signals from the ecological and social systems. The exclusive focus on profit results in distortions of knowledge and reason undermining prospects for the design of long-term prosperity within the context of the current political/economic regime.

Download the paper here.

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