What could be more important than sustaining habitable living conditions on Earth? Climate change, biodiversity loss and other environmental problems demand changes on an order of magnitude well beyond the trajectory of business-as-usual. And yet, despite accumulative social and technological innovation, environmental problems are accelerating far more quickly than sustainable solutions.
The design industry is one of many industries mobilising to address environmental imperatives. While sustainability-oriented designers are working towards change from many angles, addressing climate change and other environmental problems on this scale demands much more dramatic transformations in economic ideas, structures and systems that enable – or disable – sustainable design.
Put simply, designers cannot design sustainable future ways of living on scale without a shift in economic priorities. Human impacts on planetary processes in the Anthropocene require new types of ecologically engaged design and economics if the necessary technological, social and political transitions are to take place.
World making design
Design is crucial to this debate because it is key to the creation of future ways of living. Designers make new ideas, products, services and spaces desirable to future users. With the shape of a font, a brand, the styling of a product, the look and feel of a service, the touch of a garment, the sensation of being in a particular building, designers serve the interests of customers (generally, those with disposal income). They do so according the logic and modes of governance generated by what is valued by economic structures. Design is the practice that makes capitalism so appealing. Continue reading