Mapping Climate Communication – slideshow for #COCE2015 and #UE2015


The Mapping Climate Communication project offers an overview of how climate change is communicated in the public realm by visualizing actors, events, strategies, media coverage and discourses influencing public opinion. Two large-scale maps and one Poster Summary Report were published on-line October 2014. The project uses two visualization methods: a timeline and a network visualization. The Climate Timeline (CT) visualizes the historical processes and events that have lead to the growth of various ways of communicating climate change. The Network of Actors (NoA) illustrates relationships between institutions, organizations and individuals participating in climate communication in Canada, United States and the United Kingdom. Together these two visualizations contextualize events and actors within five discourses: climate science, climate justice, ecological modernization, neoliberalism and climate contrarianism. Since communication happens at the level of rhetoric as well as the level of action, discourses in this project include explicit messages and also messages that are implicit within political, corporate and organizational activities and policy. This approach reveals tensions and contradictions in climate communication.

Visualizing the Environment and the Politics of Representation

sea ice volume12:00 – 1:00 PM, 16 April 2014. Center for Science & Technology Policy Research Noontime SeminarSpring 2014 Series.

Institute of Behavioral Sciences, 155 B  (webcast live). Grandview Avenue. University of Colorado in Boulder.

This talk will introduce the many ways that images work to communicate environment issues. With the rise of data visualization, new mapping strategies, network visualizations and other types of information design, images are increasingly being mobilized to support environmental learning. Images can be powerful tools capable of supporting public understanding of the environment while also potentially influencing behavior and social norms. Images can work to make complex information accessible in ways that are especially well suited for environmental communication since they have the unique ability to reveal relationships, patterns, dynamics and causality in complex socio-ecological systems. On the other hand, within the politically and ideologically loaded terrain of environmental communication, images are also capable of concealing tensions, complexities and interests behind environment problems. Images are regularly used to reproduce the perspectives of powerful interests, often in ways that obscure environmental circumstances and the consequences of various types of industrial development and consumption patterns. Visual representation of the environment embodies political and philosophical assumptions about the capacity of the natural world to sustain continued abuse along with other associated notions of human-nature relations. This talk will examine how images are used to both reveal and conceal environmental circumstances with examples of particularly effective, politicized and/or disingenuous visualizations of the environment.


Design vs. the Design Industry – Paper for the DRS 2014

Design vs. The Design IndustryPaper to be presented at Design Research Society’s conference DRS 2014.

Design can be understood as a practice that evolves as new cognitive and perceptual capacities enable a greater understanding of complexity, context and system dynamics. These emergent capacities create greater potential for social and technological innovation. This paper will argue that despite emergent skills, designers are not able to effectively address contemporary problems in a sustainable manner due to the systemic priorities of the design industry. This paper theorises ‘design’ as the professional practice of creating new products, buildings, services and communication as a broader practice than the work that is produced within the ‘design industry’. The design industry operates according to highly reductive feedback generated by capitalism that systemically ignores signals from the ecological and social systems. The exclusive focus on profit results in distortions of knowledge and reason undermining prospects for the design of long-term prosperity within the context of the current political/economic regime.

Download the paper here.

The History of the Concept of “Natural Capital” – First Coined by E.F. Schumacher in 1973 #NatCap13

The concept of natural capital was first used by E.F. Schumacher in his book Small Is Beautiful (1973). In the same book Schumacher wrote:

To press non-economic values into the framework of the economic Calculus… it is a procedure by which the higher is reduced to the level of the lower and the priceless is given a price. It can therefore never serve to clarify the situation and lead to an enlightened decision. All it can do is lead to self-deception or the deception of others; for to undertake to measure the immeasurable is absurd and constitutes but an elaborate method of moving from preconceived notions to foregone conclusions…The logical absurdity, however, is not the greatest fault of the undertaking: what is worse, and destructive of civilisation, is the pretence that everything has a price or, in other words, that money is the highest of all values. (p. 27)

b2 colour

Dr. Sian Sullivan describes the current meaning of the concept of natural capital as having its origins in the formation of the World Business Council for Sustainable Development (WBCSD) at the first Rio United Nations Conference on Environment and Development (UNCED) Earth Summit in 1992. The concept of natural capital gained popularity in business circles as a way of thinking about environmental governance and has encouraged by environmentalists such as Jonathan Porritt. Now, four decades since the concept was first coined, the idea has metamorphosed. The notion of nature as natural capital, and as equivalent to capital in the bank, is being adopted by the UK government. In 2011, then UK Environment Minister Caroline Spelman launched the report The natural choice: Securing the value of nature with the statement;

“…if we withdraw something from Mother Nature’s Bank, we’ve got to put something back to ensure that the environment has a healthy balance and a secure future” (2011).

By 2012, the UK established a Natural Capital Committee and economists began preparing to include a value for ‘natural capital’ in Britain’s GDP calculations by 2020. Meanwhile, at an international level, the Bank of Natural Capital website was launched in 2011 by The Economics of Ecosystems and Biodiversity (TEEB) project, a programme supported by the United Nations and European Union. Within the Bank of Natural Capital, Sullivan explains that “nature’s stocks and flows are depicted such that they accord with the format of a standard online current bank account”. Herein nature’s processes are reduced to numbers that can be traded like other financial instruments.

The World Forum on Natural Capital – A Radical Approach to Environmental Decision-Making #NatCap13

The World Forum on Natural Capital meet today and tomorrow in Edinburgh. Here NGOs, governments, business and the financial industry will consider ways of valuing nature using the concept of natural capital. This project emerges out of programmes launched at Rio+20 such as the UNEP’s Green Economy Report and financial institutions’ Natural Capital Declaration. The forum will undoubtedly raise awareness on environmental threats, but the strategy of using “natural capital” to respond threatens to take environmental decision-making out of the political sphere and into the marketplace. Not only does this move erode democratic decision-making on the environment – but it will give more control over nature to the very financial institutions and corporations responsible for unsustainable development. The real threat is that the natural commons, the ecological space we all share, will be subject to a new wave of privatization under the pretense that corporations and financial institutions will suddenly become responsible environmental guardians – once natural capital is part of their balance books.


This radical new policy approach to environmental decision making is being pushed by the UNEP, the UK government and a variety of environmental organisations eager to help business understand the environmental consequences of their activities. While well intentioned, the project lacks a critical view on corporate power and the ways in which neoliberal institutions work to appropriate the rhetoric of social and environmental movements to serve their own agenda. In this case, the project establishes conditions for resource and land grabs while also creating fantastic greenwashing opportunities for corporations. On the first day of the conference it has already been made apparent how the concept of natural capital accounting provides an effective means for corporations like sponsor Royal Bank of Scotland and presenter Rio Tinto to greenwash their disastrous environmental activities (RBC in Canadian Tar Sands and Rio Tinto in Indonesia and around the world).

Using Financial Logic to “Value” Nature

While we desperately need to develop more effective means to value nature, using financial calculations is an ill-conceived and dangerous approach for reasons that I describe at length in my recent paper ‘Re-imaging the commons as “the green economy”’.  Take the example of Scotland’s First Minister, Alex Salmond’s claim that nature is worth between £21.5 to £23 billion per year to the Scottish economy. As always when we attempt to fix a financial figure to something that is priceless, the figure itself reveals gross errors in logic. If ‘nature’ in Scotland were to become radically de-stabilized and regional ecosystems were to collapse (say to due to run away climate change – or become heavily polluted due to severe radioactive contamination or groundwater contamination from fracking) than human habitation would become extraordinarily difficult, exposing residents to extreme hazards. Thus the idea that nature is only worth 10% of annual Scottish GDP is absurd – Scotland’s economy is 100% dependent on the relative stability and provisioning services provided by the natural world. This undervaluation of natural capital is only one of many flaws I describe at length in my paper.

Social Movements Respond

A counter-conference is taking place in Edinburgh called ‘Nature is Not for Sale: Forum on the Natural Commons’. This event exposes the political drivers and the interests being served by the World Forum on Natural Capital and highlights alternative means of managing the ecological commons. As World Development Movement director Nick Dearden tweeted today, there are many alternative approaches: ‘It’s happening: food sovereignty, community energy, remunicipalise water. Less finance, more regulation’. Organized by World Development Movement, Counter Balance, Re:Common and Carbon Trade Watch the ‘Nature for Sale’ conference asserts that the United Nations, governments and global financial institutions are planning ‘how to put a price on nature so it can be bought and sold as a commodity’. The ‘No to Biodiversity Offsetting’ declaration will be launched tonight. Natural capital accounting is radical the way that neo-liberalism is radical – radical in giving new powers to corporations and financial institutions while weakening democracy and government’s capacity to regulate corporate pollutors.


Cartoon by Ralph Underhill@CartoonRalph Continue reading

Experiences of a Natural Disaster as a Catalyst for Climate Awareness


Can the experience of a natural disaster such as the recent Colorado flood help individuals to confront the risks associated with climate change? Can dramatic experiences initiate a major learning experience or even a life transition? Based on the literature of sustainable education, levels of learning and transformative learning, a powerful disorienting experience can be (and often is necessary as) a catalyst for deep, transformative learning. For these reasons, natural disasters are an excellent opportunity to reflect on the risks we are taking as a civilization – and consider what we can do about about these risks.

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The Colorado Flood: On Risk + Climate – What we can learn from natural disasters.

As some of the readers of this blog will know I recently moved from London to Nederland, Colorado (a small town outside of Boulder – where I work). I arrived just in time for the Colorado flood last week. My tiny home up at 8500ft elevation was undamaged, but the water ran down the canyon ripping up both roads and houses down stream in Boulder and beyond.


Water from the mountains flowed down Boulder Creek at up to 25 times its normal intensity. The canyon road from Nederland into Boulder was badly damaged not only by mud and rockslides but by the erosion of its foundations as the earth dissolved into the river. Early this week I attended the town of Nederland post-flood recovery meeting where I witnessed the community coming to terms with the fact that the road we all depend on to get to Boulder has been partially washed away. Still we reminded ourselves that Nederland was lucky relative to many of our neighbours.


Behind the statistics are thousands of stories and personal tragedies: 8 people killed, 11,750 people evacuated, 18,000 homes damaged, 1,600 homes destroyed, at least 30 bridges lost and an unknown quantity of roads and railway tracks severely damaged. Even more serious environmental disasters are in process as oil, gas and toxic fracking chemicals (including known carcinogens and endocrine disruptors) spills have become apparent at the site of at least 10 of the hundreds of fracking sites in the flood zone.

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Re-Imaging the Commons as ‘The Green Economy’

The paper Re-Imaging the Commons as ‘The Green Economy’ was presented at the International Environmental Communication Association’s 2013 conference Environmental Communication: Participation Revisited: openings and closures for deliberations on the commons in June. This paper can be downloaded on and on the EcoLabs website.


ABSTRACT: The United Nations’ green economy programme radically re-imagines the commons as a space where ecosystems services will be quantified, marketised and traded. This paper will examine issues with this version of the green economy for environmental communicators. It will review the etymology of the concept, examine contested ideas on what a green economy would entail and situate these proposals in relation to different economic approaches to the environment. It will suggest strategies for communicating the contested nature of the proposals and exposing obfuscations. This paper will argue that in stark opposition to green economics with its focus on participation and democratic processes, the UN’s GEP will close deliberations on the commons by privatizing ‘ecosystem services’ – thereby taking environmental decision-making out of a political sphere and into the marketplace.

The Green Economy (NOT!): The Final Frontier

Re-Imaging the Commons as ‘The Green Economy’ 

The United Nations Environment Programme’s (UNEP) (2011) flagship document titled “Towards a green economy: Pathways to sustainable development and poverty eradication” and accompanying UNEP reports at the Rio+20 in June 2012 launched the green economy project. The reports use strong environmental language as a means of presenting their version of green economy as a far-reaching programme of reform to address environmental problems on a global scale. While the rhetoric suggests that the UN is serious about addressing the biodiversity crisis, green economists and a wide variety of social movements are less convinced by the proposed policy mechanisms. Civil society responded at Rio+20 with a plethora of critical responses: condemning what they claimed amounted to the corporate capture of the United Nations (Joint Civil Society Statement, 2012); condemning the UN’s “Natural Capital Declaration” (Banktrack, 2012); condemning 20 years of Greenwash (Bruno, 2012); and indeed, condemning the entire green economy project (Nadal, 2012; Brand, 2012a; Patel & Crook, 2012). The Indigenous People’s Global Conference on Rio+20 and Mother Earth (2012) issued a strongly worded “Kari-Oca 2 Declaration” (2012) describing the UNEP’s green economy as “a continuation of colonialism” (p. 1) firmly rejecting market-based solutions, REDD, and intellectual property rights over genetic resources and traditional knowledge. In the wake of the polarized positions at Rio+20, the conference ended with both civil society and the United Nations unimpressed with the outcomes. The New York Times claimed Rio+20 “ended here as it began, under a shroud of withering criticism” (Romero & Broder, 2012); The Guardian’s headline read: “Rio+20 outcome a focal point for frustration among campaigners” (Ford, 2012); and London’s Financial Times announced “Rio+20 lacks ambition, says UN chief” (Clark, 2012). The conference failed to achieve binding targets, but more significantly the conference launched the UNEP’s green economy programme, which aims to redesign the processes through which the global commons will be managed. Clearly the green economy is a fiercely contested idea and the UNEP’s version is strongly opposed by a wide variety social movements concerned with both ecological conservation and environmental justice.

In naming its programme the green economy, the UNEP implies a reframing of the entire economy along green lines. The language even suggests a connection to a particular school of economic thought concerned with the environment, that of green economics. However, the programme itself is largely concerned with attempting to protect the environment by establishing policies that will quantify and trade “ecosystem services”. This will be done in ways that reflect specific policy prescriptions of different schools of economic thinking on the environment, namely environmental economics and ecological economics. Since green economics is a field with radically different policy prescriptions to what is proposed, the naming of the new project creates severe confusion with contested definitions of the “green economy”. In this paper, the UNEP’s green economy programme will be referred to as “UN’s GEP” to avoid confusion with what green economists have been describing as “green economics” for over a decade.

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EcoLabs is moving!


In Colorado, I will be working on visualising issues of the green economy and climate communication discourses. This work would be situated in the Integrating Activities research theme at CIRES will focus on the visual communication of complex ecological problems. This practice-based research would facilitate interdisciplinary collaborations and learning thereby contributing to greater capacities to respond effectively to environmental problems.

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Review of DRS//CUMULUS Oslo 2013 – 2nd International Conference for Design Education Researchers

Designing Learning for Tomorrow: Design Education from Kindergarten to PhD
DRS//CUMULUS Oslo 2013 – 2nd International Conference for Design Education Researchers


Oslo Opera House and skyline

I travelled to the DRS//CUMULUS Oslo 2013 – 2nd International Conference for Design Education Researchers with some trepidation. While I have high expectations of the content produced by the Design Research Society (DRS) and was already intrigued by some of the papers and keynotes, my concerns emerged from what I am witnessing in design education in the UK. I was travelling to Oslo supported by a crowd funding campaign rather than the institution where I had been working when I wrote my paper. As an advocate of sustainability literacy and an early career researcher witnessing (and feeling) the impact of the austerity agenda in higher education in the UK, I wondered if the conference would rise to the challenge of confronting the most serious issues in design education.

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EcoLabs: Ecoliteracy at the Manchester International Festival

RED-ARROWEcological Literacy at MIF

Dr. Boehnert from EcoLabs will be talking how ecological literacy transforms the ways we understand sustainability at a free public talk for the The Biospheric Project at the Manchester International Festival.

Thurs 11 July
Designing the City

Designing the City considers how innovative design and architecture can tackle the need for more sustainable and ecologically efficient cities.  Our speakers Jody Boehnert from Eco-Labs and Michael Pawlyn from Exploration Architecture, will discuss their different approaches to embedding ecological principals into education and using nature’s models within architecture through bio-mimicry. Chair: Gavin Elliott Chair of BDP Manchester


There is an ‘Ecology’, the Fascist Turn and on Privilege

When Mckenzie Wark appeared on Novara, Resonance FM on May 28th 2013 he argued that a critical theory that does not confront environmental problems as one of its central problems was not worth discussing (I am paraphrasing – what he actually said was is more complicated and is transcribed below). Oddly, in this interview Wark managed to simultaneously acknowledge the validity of the environmental crisis as a theoretical problem – while also denying its implications in practice. For me this was a significant moment for Novara since it was certainly the best attempt they have yet made (that I am aware of) to engage with the ecological problem. Unfortunately, while Wark has many good ideas, his convoluted take on ecological theory is a classic example of extravagant lengths intellectuals (and especially the environmentally disengaged radical left) devise to continue to dismiss the most fundamental challenges posed by the ecological crisis and this culture’s legacy of ignoring ecological relations and perspectives. I will quote the most problematic parts of what Mckenzie Wark had to say starting with the following:

I would not call it an ecological crisis because that would presume that there ever was an ecology… and there sort of isn’t. It’s… what we know of the natural world includes its instability…and our species being is one that has acquired the capacity to kind of rupture environments on a kind of global scale. So I would be a little hesitant to use the word ‘ecological’….

Yes, it is true that what we know of ecology includes some instability – but far more important is the fact that there is relative stability within planetary boundary conditions. In a similar way to how our bodies can only function within a relatively narrow range of temperatures (maintained by homeostatic mechanisms), the earth will only be habitable for humans within planetary boundaries (including factors beyond climate change such as the nitrogen cycle and biodiversity loss). Once ecological Continue reading

Re-Imaging the Commons as ‘The Green Economy’ – Posters, images and new resources

I am publishing two new posters associated with the paper Re-Imaging the Commons as ‘The Green Economy that will be presented at the International Environmental Communication Association’s 2013 conference Environmental Communication: Participation Revisited: openings and closures for deliberations on the commons in Uppsala, Sweden June 6th-9th 2013. The posters can images can be downloaded here (as low resolution jpegs) or higher resolution posters to print on the EcoLabs website.


Above – Overview of problems associated with the UNEP’s ‘green economy’.


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Ecological Literacy in Design Education: A Foundation for Sustainable Design


The paper ‘Ecological Literacy in Design Education: A Foundation for Sustainable Design’ has been accepted for the Design Research Society  // CUMULUS 2013 2nd International Conference for Design Education Researchers in May 2013. This paper is available for here for free but it will only be published and presented at the conference proceedings if I am able to find sponsors. THANK YOU to everyone who helped raise the money for this presentation! The crowdfunding campaign worked and I will present this paper in Oslo next month.

Ecological Literacy in Design Education: A Foundation for Sustainable Design

Abstract: Responsible design in an era of scarcity and risk associated with environmental problems must be ecologically informed. Ecological literacy is necessary in order to both understand the nature of environmental problems and to respond effectively by designing sustainable ways of living. Embedding ecological literacy into design education is happening at the most progressive institutions – and yet for many others, sustainability education is still virtually absent from the curriculum. Progress is slow despite the fact that natural scientists warn that risks will escalate if we do not take dramatic action. Ecological literacy is a severe challenge as it disrupts educational cultures and challenges basic assumptions about what constitutes good design. While sustainability can seem profoundly difficult, ecological learning is the basis for sustainable design and thus it is a basic imperative in design education. Design education needs to expand its scope of inquiry to include a range of disciplines in order to address complex environmental problems. This paper will present an introduction to ecological literacy for design education, describe six ecological principles including associated concepts in systems design, and explain why critical thinking is necessary to make the work of transforming structurally unsustainable systems possible.

Keywords: sustainability, philosophy, design education, knowledge, ecological literacy, epistemology, philosophy of design education, multidisciplinary design education

The paper can now be downloaded from the EcoLabs website here.

The slideshow of the presentation can be accessed here.Nature-Patterns2012M












BIG THANKS to everyone who made it happen by supporting the crowdfunding compaign. On Twitter you are: @Ian_Willey @blindspotting @hugh_knowles @karinjaschke @sDesignLabs @paul_chandlerUK @sorafferty and @jenboehnert. Some of you are not on Twitter (as far as I can tell) and you are Richard Owen Frost, Prof. Gregory Stock, Jonathan Crinion, Joel Davis, Ali Hodgson, Chris Kitchen and a few Anonymous contributors.

Denial in Environmental Communication

People tend to deny information that they find uncomfortable. In the seminal book States of Denial sociologist Stanley Cohen states that a proclivity to deny disturbing facts is the normal state of affairs for people in an information-saturated society. Cohen’s book is based on wide-reaching cross-cultural studies including Nazi Germany, South Africa, Israel/Palestine, Rwanda and others zones of human rights abuse, genocide and state sanctioned or institutional violence. Cohen describes strategies of denial on a personal level as psychological and cognitive, and on societal level as communicative and political. Denial can function psychologically below levels of awareness; denial is a ‘high speed cognitive mechanism for processing information, like the computer command to delete rather than save’ (Cohen 2001:5). On a cultural level, communication breakdown works to support denial. Relativism reinforces denial strategies in popular culture and in political debate. In its most extreme form, relativism makes all value systems equal, even those responsible for human suffering and the destruction of the natural world. In this way, relativism is corrosive to moral action.


Although Cohen’s analysis of how disturbing information is avoided is based on violence against people, this work on denial is relevant for environmental communications as first suggested by climate communicator George Marshall (2007, 2009) and further developed in this thesis. Understanding the psychological and communicative processes at work inform strategies to break denial in order to facilitate acknowledgement of environmental crisis – the essential first step towards transformation. This chapter will examine how environmental communication can break the numbing effects of denial of ecological self through a greater understanding of associated psychological and social processes.

Denial is complex and multi-faceted and a primary communicative obstacle in environmental communication. Cohen describes the psychological and cognitive processes supporting denial in individuals. The ability to block out, remain passive, apathetic, indifferent and unresponsive is, an unconscious defence mechanism for coping with guilt, anxiety or other disturbing emotions aroused by guilt. The psyche blocks off information that is literally unthinkable or unbearable. The unconscious sets up a barrier that prevents the thought from reaching conscious knowledge (Ibid:5).

According to Cohen, denial manifests in three different ways (although each of these has endless characteristics):

1) Literal (nothing happened)
2) Interpretative (what happened is really something else)
3) Implicatory (what happened was justified) (Cohen 2001:99)

Each of these strategies for denial must be circumvented with care. These types of denial are further complicated by levels at which they become evident within individuals:

1) Cognition (not acknowledging the facts)
2) Emotion (not feeling, not being disturbed)
3) Morality (not recognizing wrongness or responsibility)
4) Action (not taking steps in response to knowledge) (Ibid:9)

Each of these states of denial is also a stage towards acknowledgement as part of a strategy to break denial. The processes that occur in individuals are multiplied across cultural groups where denial becomes institutionalized and systemic (Ibid:94).

Denial in social groups is exacerbated by communication failure and by powerful interests that benefit from keeping denial working in their favour. On a cultural level, multiple individual cases of denial leads to normalization, then ignoring which develops into collusion: ‘People trying to look innocent by not noticing’ (Ibid:xii). Here cultures of ‘splitting’ develop characterized by dissociation and psychic numbing (Ibid:93). Cohen describes how cultures plagued by high levels of denial escape into a state that he calls ‘innerism’, defined as an ‘escape from the public sphere into private life and consumer interests’ (Ibid:156). The spectacles of consumer capitalism clearly provide sufficient distractions.

Cohen’s work on denial has useful insights for the communication of ecological literacy. Collective acknowledgement must become an explicit goal. Cohen explains that ‘acknowledgement is what happens to knowledge when it becomes officially sanctioned and enters public discourse’ (Ibid:225). Collective acknowledgement is transformational as it ‘makes previously normalized conditions into social problems… [and]…social institutions, policy strategies, and, even a new language are in place to undermine denial and encourage and channel individual acknowledgement’ (Ibid:250). This dramatic change comes about through the work of social movements and public discourses that aim to chip away and eventually shatter denial. Strategies for breaking denial involve creating the individual and social capacity for acceptance of circumstances. Social movements use processes of consciousness-raising or politicization to effect this change (Ibid:11). Tactics for breaking denial aim beyond merely presenting the facts and invoking moral arguments to directly addressing the social and psychological mechanisms that support denial.

denial in EC no.1 - outlines copy

Learning to accept denial as a natural phenomenon and not demonize those who perpetuate denial (despite the destructive consequences that are a result of the lack of political will and motivation for change) must be a foundational concept for effective environmental communication. Understanding the psychological processes of denial can help communicators assist individuals through the difficult process of acknowledging and reacting to disturbing environmental information. Getting to the point where denial is acknowledged and actively addressed is key. Cohen explains:

Instead of agonizing about why denial occurs, we should take this state for granted. The theoretical question is not ‘why do we shut out?’ but ‘what do we ever not shut out?’ The empirical problem is not uncover yet ever more evidence of denial, but to discover the conditions under which information is acknowledged and acted upon. The political problem is how to create these conditions. This reframes the classic studies of obedience: instead of asking why most people obey authority so unthinkingly, let us look again and again at the consistent minority – nearly on-third, after all – who refuse to obey (Ibid:249).

Communication strategies can be designed to turn denial into a category of social deviance. For example, drawing analogies from the feminist struggle, compare the social acceptability of misogyny in 1950 versus 2011. Environmental communicators must work to make denial of ecological conscience as socially unacceptable as misogyny.1 Pressure groups and social movements work on shattering denial to end the normalization of ignoring and help create collective acknowledgement. Cohen’s work is based on denial of human rights abuses rather the harm humanity perpetuates on the natural world but the lessons learned from these struggles can inform an understanding of denial of ecological relations. History has witnessed radical social change in the past where new moral codes were created and we have consciously changed power dynamics, laws and institutions accordingly (obvious examples are the civil rights, feminist and anti-colonization movements). Similar strategies are now needed to encounter denial of ecological relations in order to move to acknowledgement and action.

This text is re-published (slightly edited) from my 2012 PhD ‘The Visual Communication of Ecological Literacy: Designing, Learning and Emergent Ecological Perception‘, which is available here.